Consumer Motivation in a Tourism Context: Continuing the Work of Maslow, Rokeach, Vroom, Deri, Haley and Others
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Kay, Pandora (2003) Consumer Motivation in a Tourism Context: Continuing the Work of Maslow, Rokeach, Vroom, Deri, Haley and Others. In: Proceedings of The Australian And New Zealand Marketing Academy 2003. University of South Australia, pp. 600-614.
Abstract
This paper examines the literature on understanding and measuring consumer motivation and the application of these theories and procedures to understanding and researching tourist motivation. The application of consumer motivation theory to tourism is considered especially relevant, because motivation is considered a critical variable in the tourist decision-making process.
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/15774 |
| Official URL | http://smib.vuw.ac.nz:8081/WWW/ANZMAC2003/papers/C... |
| ISBN | 0868039837 |
| Keywords | ResPubID5960; tourism research, consumer motivation, tourist behaviour, tourist decision-making, market segmentation |
| Download/View statistics | View download statistics for this item |
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