An Investigation of the Utility of Microblogging in a Virtual Organisation

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Nguyen, Tien, Raikundalia, Gitesh K and Bain, Christopher (2009) An Investigation of the Utility of Microblogging in a Virtual Organisation. Journal of Theoretical and Applied Information Technology, 9 (2). pp. 169-190. ISSN 1992-8645


Virtualisation is one possible business strategy of an organisation. The nature of virtual organisations is that individuals or teams are distributed over different work sites. This leads to barriers in communication,coordination and collaboration between these entities due to dispersed expertise, time zones, languages, cultures, etc. To address these issues, virtual organisations have invested in ICT for supporting collaboration between cross-site colleagues. One very new collaborative technology is microblogging. Microblogging supports asynchronous communication between multiple persons. Microblogging is based upon transmission of short messages that can be sent from Web-based microblogging systems, instant messaging tools, email or mobile phones. Microblogging has some relevant features like simplicity, immediacy, accessibility and presence. This paper describes our investigation of the utility of microblogging, particularly the Twitter tool, for collaboration support in a virtual organisation. Since microblogging is very new and was introduced only recently, no work has been done on this exact topic. The investigation involved conducting an online survey to collect participants’ opinions about the utility of Twitter in the workplace after using Twitter over a three-week period. The study yielded quantitative and qualitative results regarding participants’ experience of Twitter. It was found that microblogging could be adapted to virtual organisations quickly due to ease of use in terms of taking less time and effort for creating microblogs. Twitter could be used in virtual organisations for collaboration support because it is believed that the use of Twitter could somewhat improve communication between cross-site co-workers. However, to be well accepted by virtual organisations, Twitter needs improvement and addition to its existing functionality.

Item type Article
Official URL
Subjects Historical > FOR Classification > 0805 Distributed Computing
Historical > SEO Classification > 9104 Management and Productivity
Historical > Faculty/School/Research Centre/Department > School of Engineering and Science
Historical > RFCD Classification > 280000 Information, Computing and Communication Sciences
Keywords ResPubID17092, microblogging, employee survey, virtual organisation
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