What's Really Driving Wine Consumers?
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Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X
(2000)
What's Really Driving Wine Consumers?
The Australian and New Zealand Wine Industry Journal, 15 (4).
pp. 68-72.
ISSN 0819-2421
Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/21447 |
Subjects | Historical > FOR Classification > 1503 Business and Management Current > Division/Research > Graduate School of Business |
Keywords | marketing, consumer behaviour, quantitative methods |
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