Recommending Behaviour at Special Events: the Roles of Attribute Satisfaction, Expectancy Disconfirmation and Overall Satisfaction
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Hede, Anne-Marie, Jago, Leo Kenneth and Deery, Margaret (2002) Recommending Behaviour at Special Events: the Roles of Attribute Satisfaction, Expectancy Disconfirmation and Overall Satisfaction. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2002 Conference Proceedings. Deakin University, pp. 1841-1848.
Item type | Book Section |
URI | https://vuir.vu.edu.au/id/eprint/2213 |
ISBN | 07300265624 |
Subjects | Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR) Historical > FOR Classification > 1503 Business and Management |
Keywords | ResPubID: 4299 |
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