The Role of Events in Helping to Brand a Destination

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Jago, Leo Kenneth, Chalip, Laurence, Brown, Graham, Mules, Trevor and Ali, Shameem (2002) The Role of Events in Helping to Brand a Destination. In: Proceedings of International Event Research Conference. Australian Centre for Event Management, pp. 111-143.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/2225
Official URL http://www.acem.uts.edu.au/pdfs/Proceedings.pdf
ISBN 1863655689
Subjects Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID4368
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