Segmentation of Special Event Attendees Using Personal Values: Relationships with Satisfaction and Behavioural Intentions

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Hede, Anne-Marie, Jago, Leo Kenneth and Deery, Margaret (2004) Segmentation of Special Event Attendees Using Personal Values: Relationships with Satisfaction and Behavioural Intentions. Journal of Quality Assurance in Hospitality and Tourism, 5 (2-4). pp. 33-55. ISSN 1528-008X

Abstract

This article presents the findings from research undertaken within a conceptual framework that included personal values, satisfaction and post-consumption behavioural intentions. The findings of a quantitative study (n = 354) conducted at a theatre-event indicate that attendees who were more inclined to place importance on their 'connectedness' with others were generally more satisfied with their attendance overall and with most of the attributes of the special event that were measured. Similar results were also found for attendees' post-con-sumption behavioural intentions; however, other personal value systems, such as that associated with hedonism, also emerged as important. These results can be used by managers and marketers of special events to enhance the special event experience and contribute to the industry's sustainability.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/2241
DOI https://doi.org/10.1300/J162v05n02_03
Official URL http://dx.doi.org/10.1300/J162v05n02_03
Subjects Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID: 7204. segmentation, personal values, special events
Citations in Scopus 5 - View on Scopus
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