Developing Brand Australia: Examining the Role of Events

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Brown, Graham, Chalip, Laurence, Jago, Leo Kenneth and Mules, Trevor (2004) Developing Brand Australia: Examining the Role of Events. In: Destination Branding Creating the Unique Destination Proposition. Elsevier, pp. 279-305.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/2265
ISBN 075659696
Subjects Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID: 7025
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