Events and Destination Branding

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Brown, Graham, Chalip, Laurence, Jago, Leo Kenneth and Mules, Trevor (2002) Events and Destination Branding. In: Destination Branding: Creating the Unique Destination Proposition. Butterworth-Heinemann, pp. 163-183.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/2270
ISBN 0750649941
Subjects Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID: 4385
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