Events and Destination Branding

Full text for this resource is not available from the Research Repository.

Brown, Graham, Chalip, Laurence, Jago, Leo Kenneth and Mules, Trevor (2002) Events and Destination Branding. In: Destination Branding: Creating the Unique Destination Proposition. Butterworth-Heinemann, pp. 163-183.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/2270
ISBN 0750649941
Subjects Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Current > FOR Classification > 1503 Business and Management
Keywords ResPubID: 4385
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login