Nation Branding: A Critical Appraisal of Incredible India
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Kerrigan, Finola, Shivananan, Jyotsna and Hede, Anne-Marie (2012) Nation Branding: A Critical Appraisal of Incredible India. Journal of Macromarketing, 32 (3). pp. 319-327. ISSN 0276-1467
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/23167 |
| DOI | 10.1177/0276146712445788 |
| Official URL | http://jmk.sagepub.com/content/32/3/319 |
| Subjects | Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > Faculty of Business and Law |
| Keywords | ResPubID25808, India, country marketing, destination marketing, tourism marketing |
| Citations in Scopus | 50 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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