Nation Branding: A Critical Appraisal of Incredible India

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Kerrigan, Finola, Shivananan, Jyotsna and Hede, Anne-Marie (2012) Nation Branding: A Critical Appraisal of Incredible India. Journal of Macromarketing, 32 (3). pp. 319-327. ISSN 0276-1467

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/23167
DOI 10.1177/0276146712445788
Official URL http://jmk.sagepub.com/content/32/3/319
Subjects Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > Faculty of Business and Law
Keywords ResPubID25808, India, country marketing, destination marketing, tourism marketing
Citations in Scopus 50 - View on Scopus
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