Can Facebook be an effective mechanism for generating growth and value in small businesses?

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Hopkins, John (2012) Can Facebook be an effective mechanism for generating growth and value in small businesses? Journal of Systems and Information Technology, 14 (2). pp. 131-141. ISSN 1328-7265 (print) 1758-8847 (online)

Abstract

Online social networks (OSNs) offer organisations direct access to a plethora of information about their networks of connections and provide the means by which to create two-way, business-to-consumer (B2C), information channels. Instead of traditional impersonal and one-direction advertising, organisations can establish a personal and two-way communication medium, by accepting members and having friends on these platforms. This paper aims to discuss the phenomenon of OSNs, and in particular Facebook, and examine whether they can be employed by small businesses as a resource for growth and adding value.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/23220
DOI https://doi.org/10.1108/13287261211232153
Official URL http://www.emeraldinsight.com/journals.htm?issn=13...
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > SEO Classification > 9104 Management and Productivity
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords ResPubID25750, Facebook, New Zealand, online social networks, social networking sites, small businesses, SMEs, social media
Citations in Scopus 21 - View on Scopus
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