What happens to a Radio Station's Share and Cumulative Audience When a New Radio Station Enters the Marketplace?
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Lees, Gavin and Watnee, Torgier (2012) What happens to a Radio Station's Share and Cumulative Audience When a New Radio Station Enters the Marketplace? Acta Universitatis Bohemiae Meridionales, 15 (2). pp. 55-60. ISSN 1212-3285
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/23641 |
| Official URL | http://ojs.ef.jcu.cz/acta/article/viewFile/422/414 |
| Subjects | Historical > FOR Classification > 1005 Communications Technologies Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | ResPubID26519, ResPubID26357, share order effect, Dirichlet model of consumer behaviour, duplication of purchase, radio markets |
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