Does the duplication of viewing law apply to radio listening?

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Lees, Gavin and Wright, Malcolm (2013) Does the duplication of viewing law apply to radio listening? European Journal of Marketing, 47 (3/4). pp. 674-685. ISSN 0309-0566

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/23642
DOI https://doi.org/10.1108/03090561311297535
Official URL http://www.emeraldinsight.com/journals.htm?issn=03...
Subjects Current > FOR Classification > 1899 Other Law and Legal Studies
Current > FOR Classification > 1902 Film, Television and Digital Media
Current > FOR Classification > 2001 Communication and Media Studies
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords ResPubID26520, radio, media, brand loyalty, market structure, market segmentation, brands, New Zealand
Citations in Scopus 19 - View on Scopus
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