Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour

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Binney, Wayne, Hall, John and Oppenheim, Peter (2003) Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour. The International Journal of Knowledge, Culture and Change Management, 3. ISSN 1447-9524

Item type Article
URI https://vuir.vu.edu.au/id/eprint/2378
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1501 Accounting, Auditing and Accountability
Keywords ResPubID6284, change process, social marketing, environmental behaviour
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