Developing relationships - a nonlinear process

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Polonsky, Michael Jay and Schuppisser, Stefan (2003) Developing relationships - a nonlinear process. In: Research in contemporary issues of marketing: best paper series of the Inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. Buttery, Ernest Alan, ed. University of Sydney, Sydney, pp. 51-66.


The paper proposes a model that allows relationships to move in multiple directions over their existence

Additional Information

Conference held: Sydney, New South Wales, Australia, 20-22 August 2003

Item type Book Section
ISBN 0646426249
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID6279, marketing, relationship development
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