Going social: how businesses are making the most of social media

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Sadler, Kirsten and Alder, Malcolm (2011) Going social: how businesses are making the most of social media. Project Report. KPMG, Australia.

Item type Monograph (Project Report)
URI https://vuir.vu.edu.au/id/eprint/24526
Official URL http://www.kpmg.com/global/en/issuesandinsights/ar...
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Education
Keywords social media, social networks, data collection, business use, marketing, business development, customer service
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