Online Customer Satisfaction at Point-of-Purchase and Post-Purchase Phases

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Che Nawi, Noorshella, Tatnall, Arthur and Fong, Michelle Wye Leng (2014) Online Customer Satisfaction at Point-of-Purchase and Post-Purchase Phases. In: Marketing in the Cyber Era: Strategies and Emerging Trends. Ghorbani, Ali, ed. IGI Global, Hershey, Pennsylvania, pp. 216-228.

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Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/24555
DOI https://doi.org/10.4018/978-1-4666-4864-7.ch014
Official URL http://www.igi-global.com/chapter/online-customer-...
ISBN 9781466648647 (print) 9781466648654 (online)
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Keywords e-commerce, post-purchase, customer satisfaction, online shopping
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