Developing a regional concept for a resort destination: challenges and opportunities in the Whitsundays

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King, Brian (1997) Developing a regional concept for a resort destination: challenges and opportunities in the Whitsundays. In: Global directions: new strategies for hospitality and tourism. Teare, Richard, Canizani, Bonnie Farber and Brown, Graham, eds. Cassell, London, pp. 357-382.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/25088
ISBN 0304339318 ; 0304339326
Subjects Current > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords tourism management, strategic planning, market trends, consumer recognition, tourist resort
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