To Gamble or Not? Perceptions of Macau Among Mainland Chinese and Hong Kong Visitors

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ZhongLu, Zeng, Prentice, Catherine and King, Brian (2014) To Gamble or Not? Perceptions of Macau Among Mainland Chinese and Hong Kong Visitors. International Journal of Tourism Research, 16 (2). pp. 105-112. ISSN 1099-2340

Abstract

March/April 2014

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/25126
DOI https://doi.org/10.1002/jtr.1902
Official URL http://onlinelibrary.wiley.com/doi/10.1002/jtr.190...
Subjects Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords Macau, casinos, adaptation theory, visitor profile, market segmentation, customer acquisition and retention
Citations in Scopus 37 - View on Scopus
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