Sustainable distribution through coopetition strategy

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Limoubpratum, Chattharn, Shee, Himanshu ORCID: 0000-0002-6990-154X and Ahsan, Kamrul (2014) Sustainable distribution through coopetition strategy. International Journal of Logistics Research and Applications. ISSN 1367-5567

Abstract

Sustainability research has increasingly progressed to incorporate economic, environmental and social aspects of business. While firms are inherently competing with each other in logistics distribution, this study investigates whether coopetition strategy (i.e. cooperate and complete) can lead to achieving the sustainability. Using a cross-sectional sample of newspaper supply chain partners including transporters and newsagents in Thailand, the results of structural equation modelling path analysis suggest that managers strongly believe in coopetitive approach to achieve sustainable logistics distribution resulting in significant economic, social and environmental improvement. The findings help managers to understand that firms that perceive to collaborate with competitors in a horizontal relationship can achieve sustainable logistic distribution.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/26195
DOI https://doi.org/10.1080/13675567.2014.977236
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Keywords coopetition; newspaper industry; SEM analysis; sustainable distribution; Thailand; supply chain; logistics
Citations in Scopus 20 - View on Scopus
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