Maximising Effectiveness of Corporate Hospitality Programmes at Australian Special Events

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Drake, Colin (2013) Maximising Effectiveness of Corporate Hospitality Programmes at Australian Special Events. International Journal of Event and Festival Management, 4 (3). 236 - 248. ISSN 1758-2954

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/26605
DOI https://doi.org/10.1108/IJEFM-06-2013-0013
Official URL http://www.emeraldinsight.com/doi/abs/10.1108/IJEF...
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords relationship marketing; business relationships; marketing practitioners; event management; marketing programmes; cultural events; channel communications
Citations in Scopus 4 - View on Scopus
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