The Perceived Value of Website Features: An Exploratory Study of Small Regional Accommodation Providers in Australia

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Burgess, Stephen ORCID: 0000-0001-8998-9772, Sellitto, Carmine and Wenn, Andrew (2005) The Perceived Value of Website Features: An Exploratory Study of Small Regional Accommodation Providers in Australia. International Journal of Management and Enterprise Development, 2 (3/4). pp. 375-386. ISSN 1468-4330

Abstract

This paper reports on research that investigated web features perceived as being valuable by a group of small accommodation providers in a regional city in Australia. The research identified that promotional content is the most highly valued website feature. All participants derived positive benefits from their site, with positive customer feedback and increased bookings leading the way. Preliminary recommendations for similar businesses are suggested.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/2703
DOI https://doi.org/10.1504/IJMED.2005.006568
Official URL http://www.inderscience.com/search/index.php?actio...
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Current > FOR Classification > 0806 Information Systems
Keywords ResPubID8288, website content, small business, micro business, regional accommodation providers, tourism industry, Australia, web features, promotional content, small firms, bed and breakfasts, SMEs, internet
Citations in Scopus 11 - View on Scopus
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