The role of the gift wrap stall at Christmas
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Snuggs, Elizabeth, Dubelaar, C, Brace-Govan, J and Minahan, S (2008) The role of the gift wrap stall at Christmas. In: Australian and New Zealand Marketing Academy Conference, 01 December 2008-03 December 2008, Sydney, N.S.W..
Item type | Conference or Workshop Item (Paper) |
URI | https://vuir.vu.edu.au/id/eprint/27583 |
Official URL | http://www.anzmac.org/conference_archive/2008/_Pro... |
ISBN | 9781863081443 |
Subjects | Historical > FOR Classification > 1503 Business and Management Historical > Faculty/School/Research Centre/Department > College of Business |
Keywords | consumer behaviour; marketing; Elizabeth Porublev |
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