The role of the gift wrap stall at Christmas

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Snuggs, Elizabeth, Dubelaar, C, Brace-Govan, J and Minahan, S (2008) The role of the gift wrap stall at Christmas. In: Australian and New Zealand Marketing Academy Conference, 01 December 2008-03 December 2008, Sydney, N.S.W..

Item type Conference or Workshop Item (Paper)
Official URL
ISBN 9781863081443
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords consumer behaviour; marketing; Elizabeth Porublev
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