Sport and New Media: A Profile of Internet Sport Journalists in Australia

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Lange, Kirsten Maren (2002) Sport and New Media: A Profile of Internet Sport Journalists in Australia. Research Master thesis, Victoria University.


The Internet is now a significant medium for sport coverage, allowing fans to access the latest news about their favourite team, sport or event. To date, Internet sport journalists, the content creators of sporting news websites, have received little attention in academic research. Accordingly, the aim of this research project was to construct a profile of Australian Internet sport journalists within the context of recent developments in the field of sport and new media. In terms of print journalism, some researchers have previously examined the educational background, working practices and self-assessment of print sport journalists. Similar themes were explored in this thesis, using semi-structured interviews with thirteen Internet sport journalists. Key research questions that guided the study were: How did the subjects become Internet sport journalists? What are their work routines? What are their experiences of online sport journalism and what is their perception of the future of sport journalism? It was discovered that, with certain limitations, traditional journalism skills still apply to the Internet sport environment. In comparison to print media, Internet sport journalists tend to write shorter articles, have to respond to a continuous deadline and do not work within a traditional beat system. In addition, it can be noted that the interactivity of the Internet forces Internet sport journalists to continually re-evaluate their skills and the manner in which they respond to their audience. Overall, this thesis provides important insights into the working practices of Australian Internet sport journalists and the online environment, an occupational field that is currently in a considerable state of flux.

Additional Information

Master of Arts

Item type Thesis (Research Master thesis)
Subjects Historical > Faculty/School/Research Centre/Department > School of Social Sciences and Psychology
Historical > RFCD Classification > 370000 Studies in Human Society
Keywords sport; new media; internet sport journalists; Australia
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