To Wrap or Not to Wrap? What is Expected? some initial findings from a study of gift wrapping

Download
Full text for this resource is not available from the Research Repository.
Export

Snuggs, Elizabeth, Brace-Govan, J, Minahan, S and Dubelaar, C (2009) To Wrap or Not to Wrap? What is Expected? some initial findings from a study of gift wrapping. In: Australian and New Zealand Marketing Academy Conference, 30 November 2009-02 December 2009, Melbourne, Victoria.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/28028
ISBN 1863081585
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords receivers; givers; social expectations; Elizabeth Porublev
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login

CORE (COnnecting REpositories)