What Are We Measuring When We Evaluate Journals?

Full text for this resource is not available from the Research Repository.

Polonsky, Michael Jay and Whitelaw, Paul A (2005) What Are We Measuring When We Evaluate Journals? Journal of Marketing Education, 27 (2). pp. 189-201. ISSN 0273-4753


This article undertakes two studies to examine issues related to journal rankings. Study 1 examines the consistency between journal rankings reported in past studies. It finds that while there is consistency when comparing these studies, this consistency does not always occur outside the top-ranked journals. Study 2 explores whether individuals believe that the weighting of four underlying evaluative criteria—that is, prestige, contribution to theory, contribution to practice, and contribution to teaching—vary, based on (1) whose criteria are used (individual or individuals’ perception of their institutions weighting), (2) the geographic region in which the individuals teach (North America, Europe, and Asia-Pacific), and (3) whether or not an individual works at an institution offering a Ph.D./D.B.A. The results suggest that some differences in criteria weighting exist. Implications are discussed, with it being suggested that it may not be possible to develop a universally applicable set of journal rankings.

Dimensions Badge

Altmetric Badge

Item type Article
URI https://vuir.vu.edu.au/id/eprint/2827
DOI 10.1177/0273475305276842
Official URL http://jmd.sagepub.com/content/27/2/189.full.pdf
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID8698; journal ranking, cross-cultural, marketing education
Citations in Scopus 51 - View on Scopus
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login