#Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter

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Watne, Torgeir, Cheong, M, and Turner, W, (2014) #Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter. In: AM2014 Doctoral Colloquium, 07 July 2014-10 July 2014, Bournemouth University, Dorset, England.

Abstract

Title on paper: '#Brand or @User? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter'. Title is referenced/indexed in proceedings as: '#Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter'

Additional Information

MA 24/7/15

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/28921
Official URL https://marketing.conference-services.net/resource...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
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