Sport Business in the Global Marketplace
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Westerbeek, Hans ORCID: 0000-0001-5092-9676 and Smith, Aaron
(2002)
Sport Business in the Global Marketplace.
Palgrave Macmillan, New York.
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Item type | Book |
URI | https://vuir.vu.edu.au/id/eprint/29622 |
Edition | 1 |
DOI | 10.1057/9780230598898 |
Official URL | https://link.springer.com/book/10.1057/97802305988... |
ISBN | 9781403903006 |
Subjects | Historical > FOR Classification > 1503 Business and Management Current > Division/Research > College of Sports and Exercise Science |
Keywords | sport marketing; commercialism; globalisation; global economy |
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