Sport Business in the Global Marketplace

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Westerbeek, Hans ORCID: 0000-0001-5092-9676 and Smith, Aaron CT (2002) Sport Business in the Global Marketplace. Palgrave Macmillan, Houndmills, Basingstoke.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/29622
Edition 1
Official URL http://www.palgrave.com/page/detail/sport-business...
ISBN 9781403903006
Subjects Historical > FOR Classification > 1503 Business and Management
Current > Division/Research > College of Sports and Exercise Science
Keywords sport marketing; commercialism; globalisation; global economy
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