The Sport Business Future
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Smith, Aaron CT and Westerbeek, Hans ORCID: 0000-0001-5092-9676
(2004)
The Sport Business Future.
Palgrave Macmillan, Houndmills, Basingstoke.
Item type | Book |
URI | https://vuir.vu.edu.au/id/eprint/29623 |
Edition | 1 |
Official URL | http://www.palgrave.com/page/detail/the-sport-busi... |
ISBN | 9781403912671 |
Subjects | Historical > FOR Classification > 1503 Business and Management Current > Division/Research > College of Sports and Exercise Science |
Keywords | technological innovations; sport marketing; sports forecasting; corporate sport citizenship; sustainability |
Citations in Scopus | 39 - View on Scopus |
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