The Sport Business Future

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Smith, Aaron CT and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2004) The Sport Business Future. Palgrave Macmillan, Houndmills, Basingstoke.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/29623
Edition 1
Official URL http://www.palgrave.com/page/detail/the-sport-busi...
ISBN 9781403912671
Subjects Historical > FOR Classification > 1503 Business and Management
Current > Division/Research > College of Sports and Exercise Science
Keywords technological innovations; sport marketing; sports forecasting; corporate sport citizenship; sustainability
Citations in Scopus 37 - View on Scopus
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