Building a Facebook Strategy: Some Insights from Australian Accommodation Small Tourism Enterprises (STEs)

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Mizrachi, Isaac and Sellitto, Carmine ORCID logoORCID: https://orcid.org/0000-0001-6119-9242 (2015) Building a Facebook Strategy: Some Insights from Australian Accommodation Small Tourism Enterprises (STEs). Journal of Quality Assurance in Hospitality and Tourism, 16 (1). 63 - 79. ISSN 1528-0098

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/29681
DOI 10.1080/1528008X.2015.966297
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords social media; marketing; early adoppters; strategy
Citations in Scopus 8 - View on Scopus
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