Building a Facebook Strategy: Some Insights from Australian Accommodation Small Tourism Enterprises (STEs)

[img]
Mizrachi and Sellitto-QAiH&T 2015.pdf - Published Version (5MB)
Restricted to Repository staff only

Mizrachi, Isaac and Sellitto, Carmine ORCID: 0000-0001-6119-9242 (2015) Building a Facebook Strategy: Some Insights from Australian Accommodation Small Tourism Enterprises (STEs). Journal of Quality Assurance in Hospitality and Tourism, 16 (1). 63 - 79. ISSN 1528-0098

Dimensions Badge

Altmetric Badge

Item type Article
URI https://vuir.vu.edu.au/id/eprint/29681
DOI https://doi.org/10.1080/1528008X.2015.966297
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords social media; marketing; early adoppters; strategy
Citations in Scopus 6 - View on Scopus
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login