Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings

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Hede, Anne-Marie, Garma, Romana ORCID: 0000-0002-4887-6680, Josiassen, A and Thyne, Maree (2014) Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings. European Journal of Marketing, 48 (7-8). 1395 - 1412. ISSN 0309-0566

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/30050
DOI 10.1108/EJM-12-2011-0771
Official URL http://www.emeraldinsight.com/doi/full/10.1108/EJM...
Subjects Historical > FOR Classification > 2102 Curatorial and Related Studies
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords visitors’ perceptions; marketing; second person; self
Citations in Scopus 52 - View on Scopus
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