Chiang, Che-Chao (2009) The influences of destination experiences on behavioural intentions : an investigation of MICE travellers in Taiwan. PhD thesis, Victoria University.

Abstract

Meetings, incentives, conventions and exhibitions (MICE) has emerged as a critical component of Taiwan's tourism industry. However, capitalising on this growth has presented destination tourism marketers with the challenge of understanding the relationship between business and leisure related travel motivations. Previous research has examined the role played by motivations and satisfaction in predicting travel behaviour. However, the literature has not investigated how satisfactory MICE experiences influence subsequent travel intentions, particularly in the case of leisurerelated activities. To understand the connection between motivations, satisfaction and future leisure travel intentions, the present research proposes a conceptual framework which incorporates: means-end theory, functional theory, expectation-disconfirmation model and Siegel and Ziff-Levine's (1990) model.

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