Case Studies in Tourism & Hospitality Marketing

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Harris, Rob, Jago, Leo Kenneth and King, Brian (2005) Case Studies in Tourism & Hospitality Marketing. Pearson Hospitality, Frenchs Forest, N.S.W..

Abstract

Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/301
ISBN 1862505020
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Keywords ResPubID9819, hospitality industry, tourism, case studies, Australia
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