Development of a Whole Agency Approach to Market Segmentation in Parks

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Zanon, D, Hall, J, Lockstone-Binney, Leonie and Weber, D (2014) Development of a Whole Agency Approach to Market Segmentation in Parks. Journal of Leisure Research, 46 (5). 563 - 592. ISSN 0022-2216

Item type Article
URI https://vuir.vu.edu.au/id/eprint/30208
Official URL http://js.sagamorepub.com/jlr/article/view/6015
Subjects Historical > FOR Classification > 1504 Services
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords visitor expectation; market segmentation; visitor segment; benefits
Citations in Scopus 16 - View on Scopus
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