Design processes around dynamic marketing communications for event organizations

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Hede, Anne-Marie and Kellett, P (2014) Design processes around dynamic marketing communications for event organizations. In: Event Design: Social Perspectives and Practices. Richards, G, Marques, L and Mein, K, eds. Routledge Advances in Event Research . Routledge, Milton Park, Abingdon, Oxon, pp. 109-121.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/30238
Edition 1
Official URL https://www.routledge.com/products/9780415704649
ISBN 9780415704649
Subjects Historical > FOR Classification > 1504 Services
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords event design; HRM practices; Web 2.0; social media; high performance work systems; HPWS
Citations in Scopus 0 - View on Scopus
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