Strategies Employed by Australian Bricks & Mortar Travel Agents to Compete with Virtual Travel Agents
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McGrath, Michael, Kayani, K and Larsen, P (2015) Strategies Employed by Australian Bricks & Mortar Travel Agents to Compete with Virtual Travel Agents. International Journal of Recent Technology and Engineering, 3 (6). 56 - 70. ISSN 2277-3878
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/30421 |
| Official URL | http://www.ijrte.org/v3i6.php |
| Subjects | Historical > FOR Classification > 0806 Information Systems Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | tourism industry; internet-only travel agents; virtual agencies; B&M travel agencies; Bricks & Mortar agencies; computer technology |
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