A Decision Chart for Small Business Web Site Content

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Sandy, Geoffrey and Burgess, Stephen (2003) A Decision Chart for Small Business Web Site Content. Logistics Information Management, 18 (1). pp. 36-47. ISSN 0957-6053

Abstract

Describes some research that is designed to help businesses to maximise the application of Internet technology to add value to their product or service. Uses the type of consumer good as a basis to develop a decision chart to help organisations to identify ways of adding value to a consumer good using Internet technology. Provides a classification scheme that businesses can examine in relation to their goods. Follows a path which leads to the suggested Internet features that provide added value for the consumer. A study involving small business consultants found that the initial chart had its limitations, and needed to be simplified so that it could be understood by small businesses and would be versatile enough to be applicable to firms with a number of different goods. Their suggestions have been incorporated in the updated decision chart. Anticipates that the chart can be used to provide organisations with a structured approach to determining suitable Web site features.

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Additional Information

Published as Sandy, Geoffrey and Burgess, Stephen (2003) A Decision Chart for Small Business Web Site Content. Logistics Information Management, 18 (1). pp.36-47. ISSN 0957-6053
Item type Article
URI https://vuir.vu.edu.au/id/eprint/307
DOI 10.1108/09576050310453723
Official URL http://dx.doi.org/10.1108/09576050310453723
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > RFCD Classification > 280000 Information, Computing and Communication Sciences
Keywords Added value, Content analysis, Internet, Model, Small firms
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