Improving Winery Survey Response Rates: Lessons from the Australian Wine Industry

Full text for this resource is not available from the Research Repository.

Sellitto, Carmine (2006) Improving Winery Survey Response Rates: Lessons from the Australian Wine Industry. International Journal of Wine Marketing, 18 (2). pp. 150-152. ISSN 0954-7541

Abstract

Purpose – The paper aims to document a set of important success factors that need to be considered when undertaking traditional surveys within the Australian wine industry. Design/methodology/approach – Reflecting on the relatively high rate of survey returns from research conducted within the Australian wineries, the author succinctly identifies a set of industry-based values and operational conditions that appear to directly impact on improving survey response rates. Findings – Six success factors should be considered in order to improve winery survey response rates. The factors entail survey design (length, stakeholder engagement, return-by-date), preliminary testing (pilot survey testing) and implementation (survey timing, feedback of results). Research limitations/implications – As a viewpoint, the article needs to be considered from an Australian context with the proposed factors being a preliminary starting guide for researchers undertaking surveys. Practical implications – The identified factors associated with improving survey responses are wineindustry specific and will be useful to all researchers conducting surveys in the industry. Originality/value – The paper is significant in that it identifies a set of wine industry-based values and conditions that appear to influence survey response rates. The paper will be of interest to global wineindustry researchers that use the survey instrument.

Dimensions Badge

Altmetric Badge

Item type Article
URI https://vuir.vu.edu.au/id/eprint/3076
DOI https://doi.org/10.1108/09547540610681121
Official URL http://www.emeraldinsight.com/journals.htm?article...
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > FOR Classification > 0806 Information Systems
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID10304, wines, surveys, Australia
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login