One Plus One Equals Three; Proactive Partnering Multiplies CRS Benefits
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Lodge, E, Binney, Wayne and Lloyd-Walker, Beverley (2010) One Plus One Equals Three; Proactive Partnering Multiplies CRS Benefits. In: Australian and New Zealand Marketing Academy Conference, 29 November 2010-01 December 2010, Christchurch, NZ.
Item type | Conference or Workshop Item (Paper) |
URI | https://vuir.vu.edu.au/id/eprint/30892 |
Official URL | http://anzmac.org/conference_archive/2010/pdf/ANZM... |
ISBN | 9780473178208 |
Subjects | Historical > FOR Classification > 1503 Business and Management Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems |
Keywords | corporate social responsibility; stakeholder; non profit organisation; NPO |
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