One Plus One Equals Three; Proactive Partnering Multiplies CRS Benefits

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Lodge, E, Binney, W and Lloyd-Walker, Beverley (2010) One Plus One Equals Three; Proactive Partnering Multiplies CRS Benefits. In: Australian and New Zealand Marketing Academy Conference, 29 November 2010-01 December 2010, Christchurch, NZ.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/30892
Official URL http://anzmac.org/conference_archive/2010/pdf/ANZM...
ISBN 9780473178208
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Keywords corporate social responsibility; stakeholder; non profit organisation; NPO
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