How do small-and-medium-sized hotels (SMHs) in Malaysia adopt social media and online reviews? : an exploratory study

Ayob, Mohd faizal ORCID: 0000-0002-7778-9033, Jeffridzal, I and Nordin, NF (2016) How do small-and-medium-sized hotels (SMHs) in Malaysia adopt social media and online reviews? : an exploratory study. In: International Social Sciences and Tourism Research Conference, 20 April 2016-22 April 2016, Kuala Terengganu. Malaysia.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/31046
Subjects Historical > FOR Classification > 1504 Services
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords e-commerce; small businesses; internet marketing
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