Technology, society, and visioning the future of music festivals

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Robertson, Martin ORCID: 0000-0002-5787-8549, Yeoman, I, Smith, KA and McMahon-Beattie, U (2015) Technology, society, and visioning the future of music festivals. Event Management, 19 (4). 567 - 587. ISSN 1943-4308


Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviate this. Utilizing a futures frame, this conceptual article contributes to the pursuit of successful future event design by applying a normative visionary methodology—employing trend analysis, scenarios, and science fiction to create prototypes that may assist in the formation of appropriate experience options and opportunities for music festivals of the future. It is proposed that this technique may aid positive social outcomes.

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Item type Article
DOI 10.3727/152599515X14465748774001
Official URL
Subjects Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords technology; society; event management; science fiction; future experience; festival experience
Citations in Scopus 29 - View on Scopus
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