Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe

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Yeoman, Ian, Robertson, Martin ORCID: 0000-0002-5787-8549, McMahon-Beattie, Una and Musarurwa, N (2014) Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In: The Future of Events and Festivals. Yeoman, Ian, Robertson, Martin, McMahon-Beattie, Una, Backer, E and Smith, Karen A, eds. Routledge Advances in Event Research . Routedge, Oxon, UK, pp. 36-50.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/31139
Edition 1
ISBN 9780415824620
Subjects Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords experience; technology; management; events industry; marketing
Citations in Scopus 5 - View on Scopus
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