Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe
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Yeoman, I, Robertson, Martin ORCID: 0000-0002-5787-8549, McMahon-Beattie, U and Musarurwa, N
(2014)
Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe.
In:
The Future of Events and Festivals.
Yeoman, I, Robertson, Martin, McMahon-Beattie, U, Backer, E and Smith, KA, eds.
Routledge Advances in Event Research
.
Routedge, Oxon, UK, pp. 36-50.
Item type | Book Section |
URI | https://vuir.vu.edu.au/id/eprint/31139 |
Edition | 1 |
ISBN | 9780415824620 |
Subjects | Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > College of Business |
Keywords | experience; technology; management; events industry; marketing |
Citations in Scopus | 4 - View on Scopus |
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