An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea

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Winchester, Maxwell ORCID: 0000-0001-5458-517X, Arding, R and Nenycz-Thiel, M (2015) An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing, 21 (5). 552 - 567. ISSN 1045-4446

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/31374
DOI https://doi.org/10.1080/10454446.2015.1041197
Official URL http://www.tandfonline.com/doi/full/10.1080/104544...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords ethical brands; purchase behaviour; fair trade brands
Citations in Scopus 9 - View on Scopus
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