Enhancing Customer Loyalty in Health Clubs: The Role of Social Media

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Rawaz, Azadeh (2016) Enhancing Customer Loyalty in Health Clubs: The Role of Social Media. PhD thesis, Victoria University.

Abstract

The increasing use of the Internet may lead to more efficient and profitable methods for health and fitness clubs to reach their clients. The main purpose of this research is to investigate the relationship between the use of social media websites and enhancement of customer loyalty based on a sample of five fitness clubs (including three types of for profit, non-for-profit and female only clubs) in Melbourne, Australia.

Item type Thesis (PhD thesis)
URI https://vuir.vu.edu.au/id/eprint/32317
Subjects Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords customers, consumers, perceptions, perceived value, brand, satisfaction, fitness clubs, demographics
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