A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining
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Rong, Jia ORCID: 0000-0002-9462-3924 (external link), Vu, Huy Quan ORCID: 0000-0003-1947-2879 (external link), Law, R and Li, G (2012) A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining. Tourism Management, 33 (4). 731 - 740. ISSN 0261-5177
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Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/32422 |
DOI | 10.1016/j.tourman.2011.08.006 (external link) |
Official URL | http://www.sciencedirect.com/science/article/pii/S... (external link) |
Subjects | Historical > FOR Classification > 0801 Artificial Intelligence and Image Processing Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1506 Tourism Current > Division/Research > College of Science and Engineering |
Keywords | data mining; behavioural analysis; tourism management; tourists; consumer behaviour; outbound tourism; eWOM; electronic word of mouth |
Citations in Scopus | 62 - View on Scopus (external link) |
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